A Guide to Help You Pick the Best Air Purifier for Your Loved Ones

Holidays are around the corner. This is the time of year when people start purchasing gifts for their loved ones. If you are going to purchase an air purifier for someone you love, we have some helpful tips for you. If you want to purchase the best unit, you may be able to use this guide to your advantage. Read on to find out more.

1: Set Your Budget

Just like anything you purchase, make sure you have set your budget first. The price of the unit will vary based on a lot of factors, such as the capacity, filter type, features, and brand of the unit. If you don’t have a flexible budget, we suggest that you go for a product that is available to purchase for less than $300.

2: Consider the Needs of the Recipient

Your next move is to consider the needs of your recipient. If you are going to purchase this unit for everyday use, we suggest that you go for a unit that comes with a HEPA filter. On the other hand, if your loved one has a specific need, we suggest that you consider a specialized unit.

For example, if they are more prone to respiratory issues, such as allergies and infections, we suggest that you get a UV purifier for them. The devices are designed to neutralize viruses and bacteria.

3: Think About the Available Space

Another primary factor is to consider the available space in the office or house of the recipient. For example, if they need a general-purpose unit for a small apartment, you may want to consider a filterless unit.

On the other hand, if they have plenty of free space, you may consider a bigger unit that features a higher airflow rating. These units are powerful enough to cover a large face.

4: Consider Extra Features

Lastly, we suggest that you consider additional features that they will just love. For example, some units come with an indicator that turns on when the filter needs to be replaced. This will allow the user to change the filter so that the device continues to work properly.

So, you may want to consider these features before you place your order. These features may not be important to you, but your friend may just be over the moon.

Long story short, we suggest that you consider these four tips if you are going to purchase a gift for your loved one on these holidays. Since the air is full of pollution during winter days, nothing can make a better gift than an air purifier. Therefore, you should consider these tips before looking for an online or physical store to make your purchase decision.

4 Influencer Marketing Best Practices to Reap High Returns

Influencer marketing works like a charm and the whole world vouches for it. But without a solid marketing strategy, even the best influencer marketing software fails to yield high returns. You need to have an insight into the best practices to shoot two birds with one stone. Whether it’s about choosing the right influencer or delivering user-centric content, everything has to be done with perfection.

Check out a few best practices for influencer marketing to help you earn high return on investments that involve:

1. Use Top and Micro-Influencers

Most brands prefer top influencers over micro-influencers. This is where they miss out on a big chunk of return on investments. Several studies have suggested that micro-influencers engage audiences better than top influencers.

In other words, they actively contribute to your campaign’s performance while costing you a fraction of the price. You shouldn’t completely ignore them. Using a mix of top bloggers and micro-influencers for your marketing campaign is the best practice that yields great results.

2. Produce User-Centric Content

Generating any content in haste often backfires. To make your investment count, learn about the content that your audiences usually interact with. Spend quite a time figuring out the nature of the content they appreciate. Keep it authentic and engaging to get their attention. Create user-centric content that softly encourages your prospects to engage with you. It’s the best practice for driving more profits on your way.

3. Give Them Full Control Over Creative Content

Though you know your brand better than influencers, still, it’s not a good idea to put a tab on your influencer’s creativity. If you are indulged in it, then you are doing nothing but hurting your foot. It’s because the influencers know the type of content your audiences like to see online. You should set them free to create content they want. It’s the best marketing practice if you want to experience high returns on investments without any hit and trial.

4. Evaluate Your Performance Metrics

Tracking your campaign’s performance is as important as setting it up. Probably, it is the best practice around to evaluate the return on investments of your influencer-focused marketing campaign. You just have to provide the tracking codes to your influencers to effectively track every performance metric without losing sight. This way you would be able to analyze if you are really getting returns on investments that you had planned at the start of the campaign.

Conclusion

Influencer-based marketing works only for those brands that follow the best practices. If your influencer marketing campaigns aren’t yielding the results you expect, then it’s time to revamp your strategy. Without sticking to the best practices, even the best influencer marketing software doesn’t offer the return on investments. If you want to get most returns with minimal efforts, it’s crucial to follow the industry’s best practices and the prominent ones have been mentioned here for you.

The Significance of Pure Air Inside Your Home

Have you ever climbed up mountains? If so, what do you do when you reach the top? Most people open their arms, close their eyes, and take a deep breath. That is the special thing about clean and fresh air. You feel like taking a pause and inhaling fresh air. Over the past year, we have faced several waves of coronavirus. These days, we have been warned about another wave of this virus. Therefore, the importance of clean air has been increasing day by day. In this article, we are going to find out why air quality is important when it comes to our indoor environment.

The impact of pollution on your indoor air

No matter where you go, you will have to face the consequences of poor quality. Even if you are alone in your home, you will still be prone to polluted air. Every year, more than 1 million people lose their life because of air pollution.

According to some reports, India is among the top 10 countries in the world with the worst air quality. The effect of polluted air is more evident as people spend over 90% of their time inside their homes. Another research study found that residents are at a greater risk of covid-19.

As a matter of fact, indoor air pollution has become an international concern. We can say that pollution levels inside and in closed spaces are up to five times higher. Since most pollutants are not visible to the naked eye, you may not be able to aware of the dangers of dirty air.

Indoor air pollutants may be generated by common household items, such as cleaning agents, cooking fuel, furniture polish, pet dander, and paint. Apart from this, domestic appliances such as refrigerators and heaters may also be the common source.

Since homes are not airtight, air pollutants can easily get in. For example, smog, smoke, mold spores, and dust can get into your house through your windows or doors. Air conditioners can be used to cool down your rooms. But the downside is that they can also boost the movement of pollutants across your house.

What can you do to purify your indoor air?

Basically, air purifiers are simple devices that receive dirty air and put it out after passing it through powerful filters. Nowadays, you can choose from hundreds of air purification units available in the market. They are based on a wide range of technologies. They are available in different sizes to cover rooms of different sizes.

Nowadays, most types of air purifiers depend on HEPA technology. Initially, this technology was introduced in the 40s in order to capture pollutants from the air. Although these filters have been used for the filtration of particulate matter, they may not be that effective when it comes to eliminating volatile organic compounds.

Therefore, if you are worried about your health, we suggest that you invest in a type of device that comes with a HEPA filter. With these units, filtering your indoor air will be a piece of cake. Therefore, you can count on these devices to and ensure clean air inside your house.